In the guise of subway passenger, I am inclined to give
panhandlers, performers, and panhandler-performer mind-melds a dollar or two.
Without warning today, a self-described performer materialized with
the contemporary equivalent of Ronco’s “Mr. Microphone” and an accompanying
amplifier thing. His initial insertion into the dour underground world of a
subway ride was somewhat unnerving. The man proceeded to make a very loud
mock-conductor announcement with the help, of course, of his magical, mystical
mic.
“Next stop on this train will be Rockaway Beach,” he
bellowed. The not-so-funny fellow then cited the reason for this drastic
change in schedule—we were Bronx-bound—as a “giraffe on the tracks.” Not
surprisingly, I didn’t think the routine was laugh-out-loud riotous, but it
was—if nothing else—unique. This man with the microphone informed all in
earshot that his raison d'être was to put smiles on people’s faces. He
pointed out one passenger who actually cracked a smile. And so I prepared to give
the guy a couple of bucks before he performed his more far-reaching main act.
To make a long story short: He should have quit while he was
ahead with the giraffe-on-the-train-tracks bit. His subsequent rap was rather
vile. From my perspective, it wasn’t even remotely amusing and—by the looks of
things—everybody else in the subway car concurred, including the person who had
previously smirked. In fact, I was pleased to see that nobody—black or
white—made a “contribution,” which was the performer’s word for his Go Fund
Me endgame.
Both persons of color and persons of non-color did not
appreciate this person of color’s overt racism and allusions to violence. I
being in the colorless category reconsidered my contribution, which was
pretty much a first for me. The not-ready-for-primetime artiste
nonetheless parted with a gracious “thank you”—for what exactly, I don’t
know—and importuned us to follow him on Instagram. No, thank you.
Prior to this unexpected and unwanted underground cabaret,
the highlight of my trip was two German tourists poring over a subway map. The
fly in the ointment here is that a young woman was seated right below it. A
lesson that I’ve learned the hard way is to never sit beneath a subway map.
Why? Because people on unfamiliar terrain will very literally get in your face
while they are trying to figure out where they are and where they want to go.
This particular husband-and-wife team was at it for multiple stops. I can only
hope they found their way.
Finally, in New York City subway cars nowadays, advertising
isn’t quite what is was when my father rode the train five days a week from the
Bronx to Manhattan’s mega-post office in the shadows of Penn Station. He never
saw a car festooned with one advertiser’s ads and one advertiser’s ads only. In
the good old days it was a hodgepodge of this, that, and the other thing. But
it’s not unusual in the here and now to see one company—or one product or
service—being pitched in a series of advertisements throughout an entire subway
car. It’s called branding, I think. The only problem is that I frequently have
no idea what the ads are selling. Today, I spied a sleeping passenger directly
across from me and was startled to see the ad above him. I wondered if there was
some kind of subliminal advertising at work. Burrow’s? Sleeping? Repose? I am
left only to wonder. Rest easy…
(Photos from the personal collection of Nicholas Nigro)