I see where Martha Stewart is critical of the recently released Netflix documentary Martha’s final product, which chronicles her fascinating rags-to-riches entrepreneurial journey. The queen of food, flowers, and hospitality—a household name, icon, and first self-made female American billionaire—feels the program climaxes on a sour note by portraying her as a “lonely old lady walking hunched over in the garden.” Well, she is eighty-three years old. Everyone is getting old and getting old fast.
But let’s give this woman her due! Her rise, fall, and
rise again are impressive. Specifically targeted by ambitious federal prosecutors
because of who she was—and who she was alone—I believe Stewart got a raw deal.
Nevertheless, she wasn’t exactly clean as the driven snow vis-à-vis the charges
against her. Still, they seemed like small potatoes in the securities fraud big
picture to merit five months behind bars. No fibbing to the feds, I guess, is
the abiding lesson here.
Martha, the two-hour documentary, is worth watching. My impression of the leading lady after viewing it: She isn’t exactly the nicest person in the world. Not even close, but then again, that’s dog bites man news. The most successful businesspeople—male and female—are often ruthless. With that understood—and the obligatory slack supplied—I nonetheless found it impossible to warm in the slightest to Stewart.
Extensively interviewed for the documentary, Stewart appears from beginning to end. Throughout the narrative, she exudes a certain Sue Ann Nivens vibe, but without any trace of humor and absent a twinkle in the eye. Working for a perfectionist isn’t easy. Working for a nasty perfectionist is even more difficult, I suspect. And while Stewart’s husband’s affairs were an evil kind of cheating, her admission of infidelity was low octane by comparison. That’s at least how she interpreted her “brief affair with a very attractive Irish man”—not break-up-marriage material.
Permit me now to climax this essay—in contrast to the Martha documentary—on an upbeat note by resurrecting the good old days of shopping in brick-and-mortar bookstores and encountering Martha Stewart magazines and hardcovers everywhere. Despite never having read a word in any of them, Stewart was once upon a time ubiquitous, her name and face inescapably part of the cultural fabric for decades. The fictional Sue Ann Nivens was the Happy Homemaker on The Mary Tyler Moore Show in the 1970s. Martha Stewart was the genuine article in the 1980s and 1990s.