Happily, Seinfeld was given a further chance—a half
season’s worth of episodes—to either sink or swim. It almost sank, but by its
third and fourth years, the show was slowly but surely becoming a ratings
success and a bona fide phenomenon as well. If you were alive, alert, awake,
and aware in the mid-1990s, it was impossible not to get caught in the
crosshairs of Seinfeld chatter. Airing on Thursday nights after the
popular sitcom Cheers—and later taking over the slot—Seinfeld brought
people of all ages, and from all walks of life, together as never before. They
had something in common: Seinfeld on the brain. The mornings after
episodes ran inevitably supplied a surfeit of breakfast table banter, office
water cooler chitchat, and coffee shop repartee. Seinfeld deliberations
rivaled sports talk in saloons and neighborhood gossip in salons.
Seinfeld FAQ: Everything Left to Know About the Show About Nothing wades with abandon into the origins of this television
classic and its frequently bumpy ride on the way to the top. The book explores
in entertaining detail the show’s exhilarating journey from obscure TV pilot to
sitcom icon. What pray tell was so different about Seinfeld? For
starters, it shattered the sitcom mold by wholly deviating from a
tried-and-true formula. Seinfeld’s characters—Jerry, George, Elaine, and
Kramer—were the antithesis of model citizens. They were selfish, callous
individuals with dubious morals. Seinfeld episodes, too, didn’t wrap up
with all-is-well hugs and kisses. Quite the contrary. In fact, the gang never
learned any life lessons and rarely felt ashamed at their often-egregious
behaviors. This ran completely counter to the traditional sitcom modus
operandi.