Thursday, November 11, 2010

The Incredible Shrinking Toilet Paper

I recently read an article headlined: "Why Your Toilet Paper Is Shrinking." I thought it oddly coincidental, only because just this past week I detected a very strange phenomenon within arm's reach of my toilet bowl. Whereas my roll of toilet paper used to barely make it into the compartment carved in the wall—the very snuggest of fits—now ½” or so of breathing space exists. I could only draw one conclusion: The manufacturer, Scott, had altered its toilet paper formula without informing the consumer. Perhaps they didn't think we would notice.

I’ve long been aware of this sort of thing—from the can of coffee, which once upon a time was a pound, then thirteen ounces, and now is eleven ounces, to half-gallons of ice cream and cartons of orange juice, which are yesterday's news. Have you noticed your bars of soap lately? Before even the first bath or shower blast, they have considerably shrunk in size. And I don’t know if it’s just me, but these new and smaller soap bars seem to implode more rapidly, too, breaking into pieces, falling into the tub, and clogging the shower drain after only a handful of uses.

I'll plead guilty to having sheepishly accepted all of this less-for-more corporate slight of hand for many, many years now, where companies roundabout raise their prices by making things smaller. But I think they’ve finally gone too far. There’s something downright nefarious with this toilet-paper legerdemain. I’d rather pay twenty cents more for a roll of the original size than suffer the indignity and daily reminder every morning—after a few cups of coffee—of the incredible shrinking roll of toilet paper. Just what can we the people do? Boycott toilet paper? The next time you're sitting on the bowl and reach for a sheet, which is a shadow of its former self, take a moment and reflect. After all, if they are willing to tamper with our toilet paper, then nothing, I fear, is sacred.

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